PWN Global Webinar: Harness the Power of Innovation Strategy
05 October 2023
13:00 CEST - 14:00 CEST
In her thought-provoking book, Frontiers in Product Innovation Strategy, Prof. Diana Derval, Chief Investigator of the B Corp DervalResearch, invites leaders to rethink their approach to innovation strategy for people and planet-friendly futures.
Join this PWN webinar for an exclusive conversation with the author and through lively business cases from BTS, The Body Shop, and Chocopain, and you will:
- get a comprehensive review of recent breakthroughs in innovation strategy
- harness the power of behavioral sciences and adaptive management for good
- discover a new way to predict innovation response and market outcomes
- infuse sustainable practices in your strategy map
Find out more about the book, here.